OOH: An industry with heart

The Out of Home (OOH) industry has used its national network of OOH signs to highlight the significant contributions, and sometimes lesser known facts, about OOH advertising through the ‘Outdoor Gives back’ campaign.

“Given its ability to reach mass audiences 24/7, OOH is uniquely positioned to broadcast community messages, be it for road safety, public health, community service and government campaigns. Our ‘Outdoor Gives Back’ campaign highlights just how many of these important public service messages are funded by our members,” said Charmaine Moldrich, CEO, Outdoor Media Association (OMA).

The campaign creative reflects the contributions OMA members make – approximately $26million donated to over 200 beneficiaries in 2016.

Not only does the OMA membership contribute to community causes, it also builds and maintains a plethora of public infrastructure. In 2016 this contribution was valued at $352 million; saving governments money by delivering essential services, and making cities more user-friendly. Given the many advancements in digital OOH, it is anticipated that the utility OOH offers people traveling and traversing in our cities will only increase in the coming years.

The campaign launched nationally on 10 July across the following participating OMA members’ inventory: Adshel, APN Outdoor, Bishopp, goa, JCDecaux, oOh!media, Paradise Outdoor Advertising, TorchMedia and QMS Media.